Monday, November 12, 2007

Re-Birth of the Icon : Chetak the Indian war horse

This is opposite to what I usually blog here. Since this too was a passing thought, thought it right to blog it.

Chetak : Who does not know about this Melody of the yesteryear's. Its was the style statement in its hay days which went on to become a Must have two wheeler a few years later.

Off late I've been attending far too many Social gatherings. In these gatherings, I do meet up with very many old time customers who still go GAGA with their Chetak & Chetak days.

Most of them have given up driving the chetak around for the Convenience of Automatic scooters.

In this Era of remakes & remixes , which have turned out to be great success, I now feel that it would happen to the Chetak too. I strongly feel that Chetak needs to have a rebirth, OFC in a new Avtar.
In its new Avtar, this new scooter should appeal to the Chetak Generation whilst keeping an eye on the wants of the "Today Generation".

All it takes is a 125 CC 4- Stroke , well styled, simple to use , Automatic scooter. The Styling according to me must be derived from the older Chetak with a few features added ala the old Marquee.

It should derive some small external styling leads/ inputs from the Yesteryear's Chetak in a few areas, which Reminds us about the Great Marquee Calling itself the "Chetak Automatic".

In short it should be a reminder of the old Glory days of the Chetak set in the modern era.

The Name Chetak, I am sure it would rekindle many memories & bring back the glory of the yesteryears.

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